Privacy Policy

Effective: April 22, 2024

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from roadarmor.com (the “Site”).

Information We Collect

Types of information Road Armor may collect include the following categories:

  • Basic Personal Identifiers, such as name, telephone number, physical address, email address, and signatures.
  • Device and Online Identifiers, such as account login information, Mac address, IP address, cookie IDs, mobile ad IDs, and social media information.
  • Internet and Other Network Activity Information, such as information about your browsing or search activity as well as your interactions with our websites, mobile applications, emails, or advertisements such as keystroke patterns (these tell us if it’s you who is interacting with us, or a bot).
  • Commercial Information, such as purchase and transaction history information (such as products or services you have purchased, rented, or returned), product reviews, travel and vacation information, and sweepstakes and contest entries.
  • Communications: Communication details (such as the content of emails, text messages, or other communications), call logs, and calendar information, where Road Armor is a party to the exchange.
  • Demographic Information, such as age, gender, and date of birth.
  • Financial Information, such as credit or debit card numbers, and financial account numbers.
  • Geolocation: Data about the location of your device, which may be imprecise (i.e. inferred from your device’s IP address). If you provide your consent, this data may be precise. 

 

 

How is information collected?

 

Road Armor collects information about you and your device when you use the Site. You provide some of this data directly to Road Armor, while we also collect data about your interactions, use, and experiences with the Site. 

We may obtain personal information about you such as device and online identifiers and internet or other network activity information via automated means through your use of technology, such as when you visit our websites or use our mobile applications or services, or click on advertisements or links in emails you receive from us.

Also, depending on your device’s settings, we may collect precise geolocation information. You can control our ability to do this by adjusting the location-sharing settings on your mobile device at any time. You also may adjust your mobile device’s Bluetooth settings to disable the sharing of Bluetooth location-related data.

Our sites and mobile application(s) include social media features, such as the Facebook, Instagram, and YouTube widgets. These features may collect information about you such as your IP address and which page you are visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third-party. Your interactions with those features are governed by the privacy policies of the companies that provide them.

 

 

How do we use personal information?


Road Armor uses the data we collect to provide you with products, improve our business and products, and advertise and market to you. 

We also use information we collect for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, the performance of our marketing efforts, and your response to those marketing efforts. 

For example, we use personal information in the following ways:

  • Deliver targeted advertising, discount offers, emails, mobile phone SMS messages, and social media notifications.
  • Administer promotions, surveys, and focus groups. 
  • Improve your experiences on the Site.
  • Conduct research and business analytics. 
  • Fulfill and manage purchases, orders, payments, and returns.
  • Respond to requests for information about our products and services on the Site. 
  • Administer sweepstakes and contests. 
  • Help to ensure security and integrity and prevent fraud. 
  • Undertake activities to verify or maintain the quality or safety of the Site and our services. 
  • Fulfill our legal functions and obligations. 

 

 

How is information shared?

 

We may share the types and categories of personal information collected with the categories of third parties below.

Vendors for Business Operations: We disclose personal information about you to vendors to perform services on our behalf. These vendors include without limitation, shipping vendors, billing and refund vendors, payment card processors, and companies that help us improve our products and services. These companies may need information about you in order to perform their functions. We limit information shared with service providers to what is necessary to fulfill the services.

Advertising, Marketing, and Other Related Technology Partners: We work with various advertising, marketing, data processing, and other related technology partners so we can both market our products to you and provide advertising services to other companies.

Legal Requirements: We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights, property, or safety of our company or others.

Elsewhere at Your Direction: At your direction or request, or when you otherwise consent, we may share your information.

Sharing Non-identifiable or Aggregate Information with Third Parties: We may share non-identifiable or aggregate information with third parties for lawful purposes.

Business Transfers: If we plan to merge, sell, or reorganize our business, we may disclose your personal information, along with personal information of other customers as part of the business arrangement. (This may also include transfers of personal information made as a part of insolvency or bankruptcy proceedings). We will use reasonable measures to help ensure your information is handled in accordance with this Privacy Policy.

How Long Do We Retain Your Personal Information?

We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Policy or any other notice provided at the time of data collection, but no longer than as required or permitted under applicable law or internal Road Armor policy. We dispose of the personal information we collect in accordance with Road Armor’s retention policies and procedures.

How is Your Personal Information Protected?

We maintain reasonable administrative, technical, and physical safeguards to protect your personal information. When we collect or transmit sensitive information such as a credit or debit card number, we use Payment Card Industry (PCI) standards to protect that information. However, no e-commerce solution, website, mobile application, database, or system is completely secure or “hacker proof.” You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.