About Us
OUR PROMISE
Vision
Setting the standard
Our team goes beyond ordinary. Our standard of excellence and collaborative camaraderie is the foundation of our steadfast reputation. We get the job done right. It’s non-negotiable.
Cool matters
We’re proud our products are a statement of strength and style. At Road Armor, safety and innovation look as good as they perform, because safe doesn’t have to be boring.
Integrity in action
Our lifetime warranty is proof of our unwavering integrity, commitment to quality, and focus on customer satisfaction. Integrity isn’t optional; it defines us.
Answer oriented
Our team focuses on chasing down the answers, following through on results and finding solutions. We anticipate the question and are quick to answer. No excuses. No delays.
Our Origins
Our road began in 1999, inspired by the debut of the Northrop B-2 Spirit Stealth Bomber. An idea sparked in the mind of a skilled Texas metal fabricator. What started with cardboard cutouts quickly evolved, from the welding bench to the first prototype mounted on a rugged American pickup. Road Armor was born. All-American, Texas strong, and committed to craftsmanship that set a new standard from the very beginning. Right from its inception, a meticulous attention to detail and a passion for innovation drove every design. We proudly hired and supported veterans, recruited skilled craftspeople from every background, and committed to building essential equipment that protects what matters most.
Film-Worth Designs
As word spread, so did our reputation. Road Armor bumpers earned the spotlight in blockbuster films like Transformers and the Fast & Furious franchise. The aggressive, toughness of our designs quickly gained momentum for their overtly rugged style and practical protection.
Celebrity's Choice
In the meanwhile NFL superstars and celebrity drivers chose Road Armor to protect their personal vehicles, posting content socially and spreading the word on the streets. Our products became synonymous with a reputation for style, strength and reliability.
A Fresh Partnership
In 2023, Road Armor was acquired by Morton Industries, an Illinois-based leader in metal fabrication with over 80 years of expertise. Morton Industries sets the world standard of excellence in US manufacturing of fabricated tube assemblies, sheet metal fabrications and enclosures. Partnering with them strengthened our foundation in every way, setting the stage for the next evolution and the future of our brand.
Our Mission
From 2025, we are expanding beyond smooth steel bumpers to serve a more diverse and far-reaching 4x4 and adventure-driven community. Our bold new vision embraces opportunities that transcend traditional expectations, converting even the most unsuspecting drivers into lifelong Road Armor fans.As we continue to grow, our mission remains unwavering: to protect what matters most. Crafting uncompromising American-made products that equip independent adventurers and weekend warriors with secure confidence. Road Armor may be aftermarket, but we’re not an afterthought. We’re a rallying point for everyone wanting protection they can live by.
Our Team
Chris Ober
Ceo
Boyd Richerson
General Manager
Chris Merbler
Marketing & Brand Management
Chris Ritter
Director of Sales
Chris Rossler
Plant Manager
Chris Ferrell
Plant supervisor
Marla Michalcik
Customer Service Manager
Jill Wisdom
Customer Solutions Guide
Pete Dahmen
Customer Solutions Guide
Missy Ferrell
Purchasing and Order Management
Travis Kirkman
Sr. Engineer
BILLY DOLAN
DESIGN ENGINEER
Benji Mosow
Product and Inventory specialist
FAQs
Get answers to your most pressing questions about our products and services.
Road Armor is based in Dallas, Texas. The company’s office address is 4650 Nall Rd, Dallas, TX 75244. This is the primary location used for customer support, product questions, and general inquiries. If require additional information please contact our Customer Support Team at 877-294-2726
Road Armor was established in 2000 and has been a leader in the aftermarket truck and off-road space ever since. The brand is known for building premium protection products that combine bold styling with real capability, focusing on form, fit, finish, and durability for customers who expect their gear to work as hard as their trucks do.
Road Armor is part of Morton Industries. In 2023, Road Armor was acquired by Morton Industries, an Illinois-based metal fabrication company with over 80 years of manufacturing expertise. The acquisition strengthened Road Armor’s foundation and supports the brand’s continued growth and product expansion
The easiest way to reach Road Armor is through email at info@roadarmor.com or by calling 877 294 2726. Both options connect you directly with the customer service team, so you can choose whichever method fits your style. Email works well if you need to send photos, SKUs, or detailed questions, while the phone line is great for quick answers or order assistance. Whether you prefer typing or talking, the team is ready to help. You’ll get real support from people who know the products and can guide you through any questions you might have.
Road Armor’s customer service team is available from 9 to 5 Central Time, providing a full day of support for ordering, technical questions, warranty assistance, and product guidance. These hours make it easy to reach a real person who can help you with everything from fitment questions to shipping updates. While calls and emails received outside business hours are still logged, responses will be handled the next business day. The goal is to ensure customers always receive accurate information and helpful guidance during standard operating hours without leaving you guessing.
Road Armor builds all of its bumpers and grille guards in the United States, using American steel and controlled manufacturing processes that emphasize strength, precision, and consistency. Every piece is laser cut, welded, and finished in a domestic facility, which helps maintain dependable quality while reducing variables that often come with outsourced fabrication. Keeping production in the USA also supports quicker communication, better oversight, and easier access to replacement parts or technical support when needed. When you choose Road Armor, you’re choosing products crafted with American labor and a commitment to long term durability
Absolutely. Road Armor regularly supports fleet customers and enjoys working with fleet managers looking to equip their vehicles with more durable front end protection. Fleet accounts often benefit from streamlined ordering, consistent product availability, and the ability to build vehicles to a uniform standard. Whether your operation involves ranching, oil fields, utilities, municipalities, or commercial work, Road Armor can help configure solutions that keep your trucks protected. Fleet managers can call 877 294 2726 to discuss pricing, timelines, compatibility, and any specific requirements that their organization might have.
Aftermarket bumpers allow you to personalize your vehicle’s appearance while also gaining structural benefits not offered by most factory bumpers. Many drivers upgrade for added strength, off road durability, winch compatibility, or improved protection against debris and impacts. Others choose aftermarket options for the style and aggressive look they bring to a truck or SUV. They combine aesthetics, functionality, and toughness in ways that stock bumpers rarely match. Whether it’s for work, adventure, or personal expression, an aftermarket bumper gives your vehicle both character and capability.
Yes. Road Armor provides a lifetime structural warranty on its bumpers, reflecting the company’s confidence in the quality and strength of its American made construction. This warranty covers structural integrity issues that may arise under normal use, giving customers long term peace of mind. The goal is to ensure you’re protected and supported for as long as you own your bumper. Road Armor stands behind its craftsmanship because each bumper is built with durable materials, strict processes, and hands on fabrication standards. It’s not just a warranty, it’s a long term commitment to customers.
Road Armor manufactures bumpers and accessories for a broad range of popular makes, including Chevy, Ford, GMC, Ineos, Jeep, and RAM. These brands cover many of the industry’s most common trucks and SUVs, aligning with customer demand for off road and heavy duty protection. The lineup continues to evolve as Road Armor evaluates new models and emerging vehicle platforms. If you don’t see your brand listed, contacting customer service is always an option, since development updates and new vehicle support may be underway behind the scenes.
Interactive Garage
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