About Us

Road Armor was born all-American, Texas strong, and committed to craftsmanship from the very beginning. From our very inception we paid meticulous attention to detail. Our passion for innovation driving every design.

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about road armor about road armor

OUR PROMISE

Whatever road you’re on, we arm you with the certitude 
that what matters the most is truly protected; so live boldly, 
and ride fearlessly.

Vision

Road Armor is here to prove safety, innovation, and performance can unite with strength and style, crafting aftermarket automotive products that set the standard.

A red truck is parked outdoors, showcasing its front view with visible tires and automotive lighting details.
A red truck is parked outdoors, showcasing its front view with visible tires and automotive lighting details.
A red truck is parked outdoors, showcasing its front view with visible tires and automotive lighting details.

Setting the standard

Our team goes beyond ordinary. Our standard of excellence and collaborative camaraderie is the foundation of our steadfast reputation. We get the job done right. It’s non-negotiable.

Cool matters

We’re proud our products are a statement of strength and style. At Road Armor, safety and innovation look as good as they perform, because safe doesn’t have to be boring.

Integrity in action

Our lifetime warranty is proof of our unwavering integrity, commitment to quality, and focus on customer satisfaction. Integrity isn’t optional; it defines us.

Answer oriented

Our team focuses on chasing down the answers, following through on results and finding solutions. We anticipate the question and are quick to answer. No excuses. No delays.

A red truck is parked outdoors, showcasing its front view with visible tires and automotive lighting details.

Setting the standard

Our team goes beyond ordinary. Our standard of excellence and collaborative camaraderie is the foundation of our steadfast reputation. We get the job done right. It’s non-negotiable.

A red truck is parked outdoors, showcasing its front view with visible tires and automotive lighting details.

Cool matters

We’re proud our products are a statement of strength and style. At Road Armor, safety and innovation look as good as they perform, because safe doesn’t have to be boring.

A red truck is parked outdoors, showcasing its front view with visible tires and automotive lighting details.

Integrity in action

Our lifetime warranty is proof of our unwavering integrity, commitment to quality, and focus on customer satisfaction. Integrity isn’t optional; it defines us.

A red truck is parked outdoors, showcasing its front view with visible tires and automotive lighting details.

Answer oriented

Our team focuses on chasing down the answers, following through on results and finding solutions. We anticipate the question and are quick to answer. No excuses. No delays.

Our Origins

Our road began in 1999, inspired by the debut of the Northrop B-2 Spirit Stealth Bomber. An idea sparked in the mind of a skilled Texas metal fabricator. What started with cardboard cutouts quickly evolved, from the welding bench to the first prototype mounted on a rugged American pickup. Road Armor was born. All-American, Texas strong, and committed to craftsmanship that set a new standard from the very beginning. Right from its inception, a meticulous attention to detail and a passion for innovation drove every design. We proudly hired and supported veterans, recruited skilled craftspeople from every background, and committed to building essential equipment that protects what matters most.

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Film-Worth Designs

As word spread, so did our reputation. Road Armor bumpers earned the spotlight in blockbuster films like Transformers and the Fast & Furious franchise. The aggressive, toughness of our designs quickly gained momentum for their overtly rugged style and practical protection.

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Celebrity's Choice

In the meanwhile NFL superstars and celebrity drivers chose Road Armor to protect their personal vehicles, posting content socially and spreading the word on the streets. Our products became synonymous with a reputation for style, strength and reliability.

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A Fresh Partnership

In 2023, Road Armor was acquired by Morton Industries, an Illinois-based leader in metal fabrication with over 80 years of expertise. Morton Industries sets the world standard of excellence in US manufacturing of fabricated tube assemblies, sheet metal fabrications and enclosures. Partnering with them strengthened our foundation in every way, setting the stage for the next evolution and the future of our brand.

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Our Mission

From 2025, we are expanding beyond smooth steel bumpers to serve a more diverse and far-reaching 4x4 and adventure-driven community. Our bold new vision embraces opportunities that transcend traditional expectations, converting even the most unsuspecting drivers into lifelong Road Armor fans.As we continue to grow, our mission remains unwavering: to protect what matters most. Crafting uncompromising American-made products that equip independent adventurers and weekend warriors with secure confidence. Road Armor may be aftermarket, but we’re not an afterthought. We’re a rallying point for everyone wanting protection they can live by.

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Our Team

The dedicated professionals driving us forward.

Chris Ober

Ceo

Boyd Richerson

General Manager

Chris Merbler

Marketing & Brand Management

Chris Ritter

Director of Sales

Chris Rossler

Plant Manager

Chris Ferrell

Plant supervisor

Marla Michalcik

Customer Service Manager

Jill Wisdom

Customer Solutions Guide

Pete Dahmen

Customer Solutions Guide

Missy Ferrell

Purchasing and Order Management

Travis Kirkman

Sr. Engineer

BILLY DOLAN

DESIGN ENGINEER

Benji Mosow

Product and Inventory specialist

FAQs

Get answers to your most pressing questions about our products and services.

Where is Road Armor located?

Road Armor is based in Dallas, Texas. The company’s office address is 4650 Nall Rd, Dallas, TX 75244. This is the primary location used for customer support, product questions, and general inquiries.  If require additional information please contact our Customer Support Team at 877-294-2726

When did Road Armor start?

Road Armor was established in 2000 and has been a leader in the aftermarket truck and off-road space ever since. The brand is known for building premium protection products that combine bold styling with real capability, focusing on form, fit, finish, and durability for customers who expect their gear to work as hard as their trucks do.

Who owns Road Armor?

Road Armor is part of Morton Industries. In 2023, Road Armor was acquired by Morton Industries, an Illinois-based metal fabrication company with over 80 years of manufacturing expertise. The acquisition strengthened Road Armor’s foundation and supports the brand’s continued growth and product expansion

What is the best way to contact you?

The easiest way to reach Road Armor is through email at info@roadarmor.com or by calling 877 294 2726. Both options connect you directly with the customer service team, so you can choose whichever method fits your style. Email works well if you need to send photos, SKUs, or detailed questions, while the phone line is great for quick answers or order assistance. Whether you prefer typing or talking, the team is ready to help. You’ll get real support from people who know the products and can guide you through any questions you might have.

What are your customer service hours?

Road Armor’s customer service team is available from 9 to 5 Central Time, providing a full day of support for ordering, technical questions, warranty assistance, and product guidance. These hours make it easy to reach a real person who can help you with everything from fitment questions to shipping updates. While calls and emails received outside business hours are still logged, responses will be handled the next business day. The goal is to ensure customers always receive accurate information and helpful guidance during standard operating hours without leaving you guessing.

Where are Road Armor products made?

Road Armor builds all of its bumpers and grille guards in the United States, using American steel and controlled manufacturing processes that emphasize strength, precision, and consistency. Every piece is laser cut, welded, and finished in a domestic facility, which helps maintain dependable quality while reducing variables that often come with outsourced fabrication. Keeping production in the USA also supports quicker communication, better oversight, and easier access to replacement parts or technical support when needed. When you choose Road Armor, you’re choosing products crafted with American labor and a commitment to long term durability

Do you work with fleet accounts?

Absolutely. Road Armor regularly supports fleet customers and enjoys working with fleet managers looking to equip their vehicles with more durable front end protection. Fleet accounts often benefit from streamlined ordering, consistent product availability, and the ability to build vehicles to a uniform standard. Whether your operation involves ranching, oil fields, utilities, municipalities, or commercial work, Road Armor can help configure solutions that keep your trucks protected. Fleet managers can call 877 294 2726 to discuss pricing, timelines, compatibility, and any specific requirements that their organization might have.

Why do I need an aftermarket bumper?

Aftermarket bumpers allow you to personalize your vehicle’s appearance while also gaining structural benefits not offered by most factory bumpers. Many drivers upgrade for added strength, off road durability, winch compatibility, or improved protection against debris and impacts. Others choose aftermarket options for the style and aggressive look they bring to a truck or SUV. They combine aesthetics, functionality, and toughness in ways that stock bumpers rarely match. Whether it’s for work, adventure, or personal expression, an aftermarket bumper gives your vehicle both character and capability.

Do you offer any kind of warranty on your bumpers?

Yes. Road Armor provides a lifetime structural warranty on its bumpers, reflecting the company’s confidence in the quality and strength of its American made construction. This warranty covers structural integrity issues that may arise under normal use, giving customers long term peace of mind. The goal is to ensure you’re protected and supported for as long as you own your bumper. Road Armor stands behind its craftsmanship because each bumper is built with durable materials, strict processes, and hands on fabrication standards. It’s not just a warranty, it’s a long term commitment to customers.

What vehicles do you make products for?

Road Armor manufactures bumpers and accessories for a broad range of popular makes, including Chevy, Ford, GMC, Ineos, Jeep, and RAM. These brands cover many of the industry’s most common trucks and SUVs, aligning with customer demand for off road and heavy duty protection. The lineup continues to evolve as Road Armor evaluates new models and emerging vehicle platforms. If you don’t see your brand listed, contacting customer service is always an option, since development updates and new vehicle support may be underway behind the scenes.

Still Have Questions?

Reach out to our support team for assistance.

Contact

Certified Dealers

Purchasing from authorized dealers ensures you receive expert installation and genuine parts. This guarantees the best assistance possible to get you ready for every road.

Shop By Brand

Interactive Garage

Discover the best products for your off-road adventures in our interactive garage and shop.

Red technical wireframe drawing of a Road Armor off-road front bumper with winch mount and D-ring shackle mounts.
Red Jeep Gladiator Rubicon customized for off-road adventures with oversized mud-terrain tires, roof LED light bar, and front bumper winch, parked on rocky landscape next to Interactive Garage banner promoting off-road vehicle accessories. Red Jeep Gladiator Rubicon customized for off-road adventures with oversized mud-terrain tires, roof LED light bar, and front bumper winch, parked on rocky landscape next to Interactive Garage banner promoting off-road vehicle accessories.
Gradient Black and red background.
Red technical wireframe drawing of a Road Armor off-road front bumper with winch mount and D-ring shackle mounts.
Red Jeep Gladiator Rubicon customized for off-road adventures with oversized mud-terrain tires, roof LED light bar, and front bumper winch, parked on rocky landscape next to Interactive Garage banner promoting off-road vehicle accessories. Red Jeep Gladiator Rubicon customized for off-road adventures with oversized mud-terrain tires, roof LED light bar, and front bumper winch, parked on rocky landscape next to Interactive Garage banner promoting off-road vehicle accessories.
Gradient Black and red background.

Email

Customer Support info@roadarmor.com
Technical Support tech@roadarmor.com
Online Orders info@roadarmor.com
Marketing / Press marketing@roadarmor.com

Phone

877-294-2726